Thursday, December 26, 2013

Mobile Becoming Dominant Platform For Home Shoppers

Cap Hill housingHave you searched the real estate market using your mobile phone or ipad? According to Zillow, in 2012 more than half of all their traffic was using their search capabilities through mobile, and now as 2013 comes to a close, they’ve estimated that over 60% of their users are mobile users, hitting 70% mobile users on the weekends. Because mobile is clearly becoming the dominant platform to use in your home search, Zillow has put together a list of interesting highlights from mobile users in 2013. According to Zillow, mobile users spent over 5 billion minutes on the Zillow app, which averages about 16 minutes per person in the US. Shoppers views homes over 2.5 billion times, which is up 150% percent from this time last year. Almost 100 million gps-tracking searches were used nationwide on Zillow’s mobile app this year, and over 4.7 million loan requests were submitted through mobile users, which increased nearly 72% from this time last year. For more information about the mobile home search, contact your local real estate broker today.


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